Kawhi Leonard Talks "Culture Jam" Project, Includes Rod Wave & NBA YoungBoy

BY Erika Marie 11.0K Views
Link Copied to Clipboard!
Harry How / Staff / Getty Images
Kawhi Leonard, Culture Jam
Leonard shared a track with the two rappers that is set to arrive this week.

He's not one to spend much time on social media, but Kawhi Leonard surprised fans by going on Instagram Live today (May 3). The Los Angeles Clippers star is a celebrity who tends to shirk away from the spotlight, but he resurfaced to share that he's working on a project called Culture Jam. The NBA icon chatted with Lake Norman Christian School basketball star Mikey Williams and revealed that he was curating a project that includes a few chart-topping artists.

It seems that Leonard has secured features from Rod Wave and YoungBoy Never Broke Again, and he spoke about why he decided to take a step into a new avenue with the music project.

Jonathan Daniel / Staff / Getty Images

“The 'Culture Jam' project, it’s just merging Hip Hop and basketball together, you know what I mean,” said Leonard. “Pretty much, coming from our background, it goes hand-in-hand. So, May 7th we got NBA YoungBoy and Rod Wave dropping a single. It’s fire. I appreciate you for being involved in it as well.”

Williams will reportedly be starring in the music video for YoungBoy and Rod Wave's track, "Everything Different." Check out Culture Jam's Instagram post about the forthcoming release and listen to Kawhi share a bit about the project below.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.